Mass Media and the Demand for Water: A Surprising Connection

Does news coverage affect the length of people’s showers? A recent scientific study seeks to understand how mass media is related to water use behavior, by examining the influence of abnormally high drought related news coverage in California’s San Francisco bay area. The researchers find a strong link between heightened news coverage and a reduction in urban water use, indicating that mass media has the potential to lead to significant behavioral changes.

Full Article Link… 

https://environment-review.yale.edu/mass-media-and-demand-water-surprising-connection